Our email marketing feature allows you to create three different types of emails: Newsletter, Automated Email, and Latest Post Notifications. Each one has a different purpose.
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/bizink.zendesk.comhcarticle_attachments3600002513563_types_of_campaigns.png)
1. Newsletter
A standard newsletter is just a basic email. You can send it immediately or you can schedule it to be sent at a later time. This is in contrast to the two other email types (Automated Emails and Latest Post Notifications) which are automatically sent whenever a specific event occurs.
Standard newsletters are useful for sending individual, non-recurring emails to your subscribers. If you want to automatically send the same newsletter on a regular basis, you should use an Automated Email or a Latest Post Notifications email.
2. Automated Emails
Automated Emails are triggered when one of the following events occur:
- Someone subscribes to a list
- You can choose how quickly you want to send Automated Emails: immediately or a certain number of hours, days, or weeks later.
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/bizink.zendesk.comhcarticle_attachments360000251396Automated_emails.png)
3. Latest Post Notifications
Latest Post Notifications are designed to automatically send your new website posts to your subscribers.
You can choose the frequency of this type of campaign:
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/bizink.zendesk.comhcarticle_attachments360000246775Latest_Post_Notifications.png)
If you want to send an email newsletter each and every time you publish a new post, you should choose Immediately. Otherwise, if your publishing frequency is more than one email per day, then we recommend picking a different frequency to avoid sending your subscribers too many emails.