Every Bizink Pro and Plus website comes with complimentary upfront Search Engine Optimisation (SEO) that will give you a head start when it comes to your competitors online.
Your potential clients look for businesses similar to yours using search terms. Being found on the first page of Google Search greatly increases the likelihood potential clients will reach out to you as research suggests only 6% of users go to the second page of the Search Engine Results Page (SERP).
Bizink Website Packages
Essentials Website: Basic SEO
We will
- Ensure your website is mobile and performance optimised
- Provide a Google My Business Audit with suggestions so you can fully optimise your GMB listing
- Include an SEO plugin on your website, which will give you further options to optimise your website yourself.
Pro Website
In addition to what is provided in Essentials, we will
- Craft website content that uses popular search terms
- Optimise your site for two main search terms (such as accountant/bookkeeper + location)
- Set focus keyphrases and meta descriptions for your home page
Plus and above website
In addition to what is provided in Pro and Essentials, we will
- Optimise your site for two additional keyphrases of your choice
- Add an additional 2 x SEO landing pages to reflect focus keyphrases
We believe in the power and potential of Local SEO. It is all about grooming your online profile so you can be found using relevant local searches. Search engines pick up queries that have local intent. By ‘local intent’, we mean the user wants results from local companies within a specific geographical area.
For instance, try searching for ‘accountants near me’ in Google, it should return several local firms to choose from, including their average ratings. The same thing should happen if your search query contains a geographical element, such as the name of a town or a city.
Why your accounting firm needs Local SEO
Although cloud accounting means you could service clients anywhere, most business owners still want to work with someone local. This is likely because people need to trust the people handling their finances, and may want the option of meeting you in person.
Whatever the reason, for most of the several hundred accounting firms whose websites we build and manage, local search is crucial. In fact, ‘near me’ or ‘close by’ type searches grew by more than 900% between 2016 and 2018. Also, 76% of people who search on a mobile for something nearby, visit the business within a day.
Now, you may argue that your target market is not limited to those within your town or city – that you can work with businesses and individuals anywhere in the country or even globally. Well, local SEO doesn’t prevent you from doing that. It is not about limiting your reach, rather a matter of what is more effective for your accounting firm. Local SEO is highly targeted and timely – users search for a local business at the exact moment they need it. Using local SEO means you get to attract those people, who are the easiest for you to reach.
SEO is a marathon and not a sprint
SEO is very complex. It is not the be-all and end-all of things, but more and more businesses are seeing the importance of using SEO for their websites. As dynamic as it may be, SEO does not stop after the initial set up, it needs constant monitoring and optimisation for you to be able to fully reap its benefits. Your competitors will try to catch up and steal your spot on the Google Top 10–you may be number 1 today and see yourself losing 7 places tomorrow.
Want ongoing, monthly SEO optimisation? Check out our packages here.
Book a time with one of our team to learn more about our SEO services.