Bounce rate = a single-page session where there was no interaction with the page. The higher the percentage of a particular page means users are leaving the page right away.
In your monthly Bizink Website Traffic Report, we tell you about your overall website bounce rate, as well as the bounce rate for your top pages.
Bounce rate is a single-page session where there was no interaction with the page. A higher percentage means users are leaving the page right away.
To put it simply - how quickly do users bounce off your page?
It may be because they've read the blog in full or gotten the information they needed. Ultimately they haven't clicked around and got more information or browsed other pages.
It's also common that they found this page via a Google Search, but it wasn't what they were after. We've all clicked on a search result and quickly realised it wasn't what we were looking for. These are all contributors.
A lower bounce rate is better. 50-70% is average, 30-50% is considered excellent.
There is no magic wand to improve it, but we do have a few tips you can try to reduce your bounce rate.
Consider your Call to Action
Make sure your web page encourages visitors to do something. On most Bizink websites, you will find a Request a Consultation form (or similar) on the right-hand side of inner pages, as well as a call-to-action at the bottom.
You may consider placing the call-to-action towards the top of the page content.
Make sure the page is readable
If you have a Bizink website, we will check all of this during the setup phase.
Ensure the text is easy to read (not too big, not too small and a font that's easy on the eye).
Make sure the content and images are readable on all devices (eg. mobile friendly). If your website is bad to look at and hard to read, a viewer will close your website quickly, increasing your bounce rate.
Add a video
You might consider adding a video to the page to encourage interaction. Videos are more engaging than just reading text on a page and can help grab their attention.
High-quality, striking images are an effective tool to capture the visitor's attention. Many websites use imagery, especially on the home page, for this reason.
Let existing clients do the talking
Testimonials, feedback or case studies from real clients are marketing gold. People love to read these stories.
Show your credibility
This links with the previous point as it's important to put yourself in the shoes of the viewer. They're a busy business owner with not a lot of time. They probably have a few tabs open and are examining a few different options. Why should they stick around? Why should they trust you? After a quick read, they will look around to see how reliable your site is.
Test Different Landing Pages
You can create multiple landing pages on the same topic and change the content / call-to-action to test which is working better.
Target abandoning users
You could add a pop up that shows when someone moves to close your website. You can show a targeted message at the precise moment. It's a good idea to ask for their email address, so you can stay in touch when they do leave.
Target engaged users
Sometimes people will bounce without taking any action, but they were engaged with the content. This is common on a blog post.
Bizink websites have a call-to-action section on the right-hand side of inner pages to encourage viewers to do something. You can edit this but often we encourage them to book a meeting or download a piece of useful content.
Please reach out to email@example.com if you have any questions.