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Guide to Subscriber Segmentation
You can create the following segments of subscribers in the menu Email marketing > Segments:
- WordPress user roles
- Email actions (opens or clicked links)
Send to specific WordPress user roles
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets56672fa8c697914361554d94images5a574fbc2c7d3a1943682346file-gHpYtaQgVW.jpg)
Send to Specific Email Actions (Open or Clicks)
You can create segments of subscribers by users that opened, clicked or not on a specific link, or didn't open a newsletter.
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets56672fa8c697914361554d94images5a58c22a042863193800ee72file-9HvCLAcCJ1.jpg)
You should select an action and then the Newsletter from which the data will be pulled of:
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets56672fa8c697914361554d94images5a5757462c7d3a194368235afile-dsNwzzsBEW.jpg)
If you selected clicked or not clicked as an action, you can specify the exact link you want to have the data:
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets56672fa8c697914361554d94images5a58c64f042863193800ee8efile-Qhi6Bv27vo.jpg)
After having the Segment created, you can send a new Newsletter to these specific subscribers, adding it just like you do with Lists:
![](https://support.bizinkonline.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets56672fa8c697914361554d94images5a58c405042863193800ee83file-jt2uUdHNqQ.jpg)